Best Wishpond Alternative for Landing Pages In 2024

Have you been using Wishpond but canceled your subscription due to no marketing effects, limited design customization options, or sky-high pricing? If this is the case, read on this head-to-head comparison with its best alternative for landing page building and optimization in 2024: Landingi! Find out which common Wishpond’s pain points are resolved in the platform and check out if it has enough power to meet your digital marketing demands.

Below, we compare:

• features,
• subscription plans,
• integrations,
• pros & cons of Landingi and Wishpond,

based on our research and user feedback (collected from G2, GetApp and Trustpilot).

If you don’t like to read about Wishpond, as you know it well, just skip directly to the Landingi section. For a quick overview of our comparison take a look at the table below.

Let’s dive in!

Wishpond

Wishpond, founded in 2009 by Ali Tajsekandar, with headquarter in Vancouver, Canada. The platform has established itself as a reliable and innovative solution in the digital marketing industry, offering a variety of tools to help businesses grow their online presence. Over the years, Wishpond has garnered a reputation for its user-friendly interface and comprehensive features, earning trust from users worldwide. The company’s continuous development and commitment to quality have solidified its position as a leading marketing automation platform.

What is Wishpond?

Wishpond is a versatile marketing platform designed to help businesses create, manage, and optimize marketing campaigns. It offers a wide range of features including landing page creation, email marketing, social media contests, and lead management. Wishpond’s tools are particularly valuable for businesses looking to enhance their online marketing efforts, generate leads, and boost conversions through streamlined and effective campaign management.

Why People are Using Wishpond?

People are using Wishpond primarily due to the very kind and professional guidance provided by their sales team at the initial call, as well as by the experts via support. Seriously, the major part of the accolades to the platform emphasizes this one aspect. But there are a few more things praised in the individual comments published on G2, GetApp, and TrustPilot, which should be reflected in our summary. Here is the full list:

• thorough and friendly marketing and technical guidance by the dedicated expert or support specialist,
• very intuitive page builder, perfect also for total amateurs,
• many different tools on the board (from landing page builder to email marketing features and automation set),
• loads of optimized and modern-looking templates for e-mails, pop-ups and landing pages,
• an array of marketing services delivered to clients (e.g. copywriting).

What are Wishpond’s Disadvantages?

Wishpond key disadvantages comprise an unclear and complicated subscription model requiring an initial call with sales, offering only yearly plans (with payment upfront), and limited customization options in their builder. The more detailed list of the platform’s weak spots frequently pointed out by users on review portals is as follows:

• the need to talk to sales to get the pricing and subscription link,
• limited page customization options (compared to the best Wishpond alternatives),
• long-term subscription only (+ no free version available),
• lack of time flexibility in setting calls with support,
• the quality of services provided to clients leaves much to be desired,
• lack of detailed analytics and optimization tools for checking the real ROI (and improving it).

Wishpond Key Features

Wishpond’s key features includes a landing page builder with a drag-and-drop editor and customizable templates for creating high-converting pages, tools for designing and implementing pop-ups (also: opt-in bars and custom forms to capture leads), basic email marketing automations to nurture leads, and a few tools common in CRM platforms. Let’s get into the details.

Well-equipped Page and Pop-Up Builder

Wishpond’s builder is a versatile and user-friendly tool designed to help marketers create high-converting landing pages without the code and technical skills needed. This solution is addressed to businesses looking to capture leads, drive conversions, and enhance online presence.

It features an intuitive drag-and-drop interface that allows you to easily add and arrange elements on your pages. Just like in many other builders, but generally, this one tends to be better and more intuitive in navigation than many of the competitor tools of that kind. And it works smoothly, with no lags, bugs, or surprising logouts. After testing more than 20 builders, I know that it’s paradoxically not an obvious advantage.

Objects you can use in creation are as follows:

• images,
• videos,
• text boxes,
• maps,
• spaces,
• buttons,
• lines.

You can also utilize a few additional elements like a Facebook comment section or social share buttons. Exactly the same as in the other page builders.

You have at your disposal also customizable templates tailored to various industries and campaign goals. Noteworthy, Wishpond offers not only landing page templates but also kits for email campaigns. Check out the examples on the screenshot below.

Regrettably, kits for certain industries are missing, and at times, they are not diverse enough. For instance, the medical and real estate sectors aren’t covered.

Another valuable feature is the mobile editor, which allows you to optimize your digital creations for mobile devices. You can change the position and visibility of individual elements in mobile versions or even generate new order proposals with one click. The same feature is available in Landingi with more mobile customization options.

A big plus for the form builder, which allows you to create a truly customized form. You can not only choose the layout and number of fields, but also add additional form steps, integrate with other tools (especially CRMs), set up an autoresponder, and much more.

Similarly to Landingi, Wishpond offers several page publishing options. You can utilize here custom domains, a Wishpond subdomain, or a Facebook tab for seamless deployment.

E-mail Marketing Toolkit

Wishpond e-mail marketing capabilities are lower than GetResponse, MailChimp or other platforms specialized in digital marketing, but they are for sure wider than those in Landingi. Let’s cover briefly the most advantageous ones:

• Segmentation: Wishpond’s segmentation tools allow you to categorize your audience based on various criteria such as demographics, behavior, and engagement level. This enables you to send more relevant and personalized messages to different segments of your audience, improving the effectiveness of your marketing campaigns.
• Automated Email Campaigns: Wishpond allows you to set up automated email campaigns that are triggered by specific user actions or behaviors. You can create workflows that send personalized emails based on user interactions, such as form submissions or page visits.
• Lead Nurturing: The platform’s lead nurturing capabilities, on the other hand, enable you to build relationships with potential customers over time. By delivering targeted content and offers based on user activity and preferences, you can keep your audience engaged and guide them toward making a purchase (or other conversion) decision.
• Behavioral Triggers: With behavioral triggers, you can automate responses to specific user actions. For example, if a visitor abandons their cart, you can automatically send a follow-up email with a special offer to encourage them to complete their purchase. These triggers help you stay responsive and increase conversion rates.

CRM and Sales Automation Tools

Wishpond’s CRM tools are designed to help you manage your customer relationships more effectively. They provide a centralized system for storing and organizing customer information, making it easier to track interactions and manage leads. Which features do I like especially?

The lead scoring in Wishpond’s CRM is particularly valuable for sales automation. It assigns scores to leads based on their behavior and interactions with your business, such as email opens, clicks, and website visits. This scoring system helps prioritize leads, allowing sales teams to focus on the most promising prospects. By identifying which leads are most likely to convert, businesses can allocate their resources more efficiently and improve their sales outcomes.

Automation workflows in Wishpond’s CRM enable businesses to automate various sales processes. These workflows can be set up to automatically move leads through different stages of the sales funnel based on specific triggers and actions. For instance, when a lead reaches a certain score or completes a particular action, they can be automatically assigned to a sales representative or sent a personalized follow-up email.

Another interesting feature is task management. It allows sales teams to create and assign tasks related to their leads and customers. Reminders and notifications ensure that important follow-ups and actions are not missed. By keeping track of tasks and deadlines, sales teams can stay organized and maintain a proactive approach in managing their leads.

Analytics

The most fundamental analytics tool in Wishpond are simple dashboards, providing a comprehensive overview of key metrics, such as visitor behavior, conversion rates, and engagement levels. By visualizing data in an easily digestible format, you can quickly assess the overall effectiveness of your campaigns.

Conversion tracking is another valuable feature, which enables you to track the entire customer journey, from initial interaction to final conversion. By understanding which touchpoints and channels are driving conversions, you can allocate resources more effectively and fine-tune your strategies to enhance ROI. This feature also helps identify bottlenecks in the conversion funnel, providing opportunities for targeted improvements. Nevertheless, Wishpond doesn’t offer detailed user on-page behavior tracking like, e.g., Landingi’s EventTracker. Thus, it’s impossible to optimize created landing pages based on data from real users’ visits.

Finally, Wishpond offers a “must-have” feature like A/B testing, which allows you to compare different versions of your pages to find out which one performs better. This way, you can easily identify efficient and counter-effective elements on your pages. By eliminating the latter and implementing the former, you can quickly increase your conversion rate. It’s not as time-saving as event-tracking, but, undoubtedly, it provides a clear value (provided you have some time for collecting and analyzing the data).

Wishpond Integrations

Wishpond claims to have over 300 integrations, though this figure also includes integrations through Zapier. By this standard, Landingi could boast a similar count… In truth, there aren’t that many native integrations (which are obviously the simplest to manage). Nevertheless, it should be acknowledged that the present ones include the most popular and necessary tools, such as (example tools provided in parentheses):

• e-mail service tools (ActiveCampaign, AWeber, Campaign Monitor, Constant Contact, GetResponse, MailChimp),
• CRMs (Base CRM, Clio, PipeDrive),
• ecommerce apps (Shopify, Salesforce),
• support and communication tools (LiveChat, Slack, Twilio, Zoom), social media and webinar stuff (Click Meeting)
• other popular services and tools (WordPress, Zapier).

Wishpond Pricing & Plans

Wishpond subscription prices start at $99 and end at $299 a month. These values are indicated on G2 and Capterra, but the real current prices may be higher, as they are not disclosed on the company’s website. To know the pricing, you need to schedule a meeting and talk to sales earlier. The same goes for the specification of particular plans. Two facts you should be aware of before subscribing to Wishpond are as follows:

• only upfront, yearly payments are available,
• each plan has a free trial with one demo campaign included.

So, what are the above-mentioned plans? Based on G2 information, Wishponds offers two tiers:

• “Pro” plan for $99 a month with 5 user seats and a limit of 2,500 leads,
• “Growth” plan for $199 a month with unlimited seats and 10,000 leads.

Both plans include landing pages, templates, marketing automations, integrations, and customer support.

On the other hand, Capterra reports that Wishpond’s pricing begins at $299 per month, with users having the option to select one of three plans. This inconsistency suggests that you should contact the sales team for accurate pricing if you are considering a subscription. Undoubtedly, however, these are among the highest prices in the market of similar tools.

Landingi – Best Wishpond Alternative

Landingi was founded over ten years ago in Gliwice, Poland, with the goal of providing an easy-to-use platform for creating landing pages. Over the years, it has built a reputation for reliability and innovation in the digital marketing space. Offering more and more features and tools, Landingi evolved into a kind of all-in-one platform for digital marketers and marketing specialists. It offers a vast range of solutions for businesses looking to enhance their online presence and improve marketing campaigns. With a focus on user experience and continuous improvement, Landingi has grown to serve thousands of customers worldwide, including big names like Sony, Opera or DAT.

What is Landingi?

Landingi empowers users to design and publish professional-looking landing pages without coding knowledge or tech skills. Its drag-and-drop interface and pre-built templates make it easy to create landing pages for various marketing goals, like lead generation, product launches, or webinar signups. Landingi’s features go beyond just creation, offering A/B testing to optimize performance and valuable analytics to track results. Ultimately, Landingi helps users increase conversions and achieve their marketing objectives.

Why People are Using Landingi?

People are using Landingi because of its super-easy-to-use landing page builder with endless personalization options, loads of templates, a bucket of built-in additional tools for page optimization, as well as for exceptional support. Positive opinions published on review portals may be boiled down to the following key aspects:

• user-friendly and versatile page builder offering almost endless personalization options,
• creating a vast array of digital marketing assets (from pop-ups, through forms, sections, lightboxes, etc.),
• tons of landing page templates crafted for many different business types and fields,
• excellent customer support with 100% human contact,
• full analytics, testing and optimization toolstack,
• security and account management options dedicated to agencies and large corporations,
• regular unlocking of new features,
• impressive number of integrations with various tools (CRMs, tools for email campaigns, analytics and more).

What are Landingi Disadvantages?

No secret that Landingi has the best ratings and reviews (check out, e.g., user feedback on G2, GetApp and Trustpilot ) among all the existing landing page building platforms, so it’s a big challenge to dig out the negative ones. But to highlight some of the platform’s weak spots we can also include critiques or improvement suggestions woven into positive reviews. Then, we’ll be able to mention a few disadvantages, which are as follows:

• to unleash the platform superpowers (concerns particularly advanced features), some training in navigation is necessary,
• automatically created mobile views, even if they facilitate and accelerate the creation process, sometimes still need additional manual tweaks for optimal effect,
• offering tools for video and animation editing would be of great value,
• connecting a domain is not so easy if you do it for the first time.

Landingi Key Features

Landingi’s key features include a professional drag-and-drop page builder, 400+ customizable templates (for various digital creations, from landing pages to pop-ups and forms), A/B testing, Smart Sections, EventTracker, multilingual translations, and a few AI tools for SEO, content creation and improving images. The latter has been rapidly developed and extended recently.

Top-Notch Page Builder with No-Code

Landingi was chosen by Semrush as the best landing page builder in 2024, and indeed, its capabilities have no equal in the page-building process. It regards not only a very intuitive, drag-and-drop interface but also the widest customization options in the business. Not its competitor in this comparison, no of the other Wishpond alternatives offer as much creative power as Landingi does. But let’s get to the point.

In Landingi, you can build landing pages based on templates or from scratch if you need to create very custom landing pages. The latter scenario is perfect for designers with very specific and precise visions that need to be implemented exactly as they stand in every detail. You can choose elements’ sizes, positions, colors, fill, borders, fonts, styles, alignment patterns, radius, direction and much more. You can also use visual effects like, e.g., parallax and floating sections, create animations (even with rotating or mirroring elements), add favicons, put elements into sliders or accordions. T

Although Landingi gained fame as a landing page builder, in fact, it’s capable of building various digital assets, from microsites and micropages through portfolio, artist, and author pages to forms, pop-ups, and lightboxes. Also, there is no obstacle to linking separate pages into funnels. The building blocks or widgets you can compose created assets with are as follows:

• text boxes,
• forms (with a bunch of ready-to-use kits),
• buttons (includes payment buttons),
• images, icons, and visual effects,
• videos and animations,
• counters,
• shapes,
• custom codes.

In Landingi, you can build pages using predefined section templates. This way, you can speed up the creation, as you don’t have to build pages section after section from scratch. Instead, you can easily customize templates to your design demands. Available section kits comprise:

• about pages,
• portfolios,
• benefits,
• services,
• numbers,
• testimonials,
• forms,
• headers,
• footers,
• contact details,
• counters,
• ebooks,
• features,
• opening hours,
• products,
• pricing,
• teams,
• thank you pages,
• and videos.

When it comes to sections, we need to mention the Smart Sections feature, which allows users to make changes on multiple pages at once. How does it work? You activate a specific section (Smart Section) on as many pages as needed and edit it in a kind of separate editor. All the edits will be automatically reflected on all the pages containing that section.

Landingi’s mobile view editor is another significant feature, enabling the creation of landing pages optimized for mobile devices. This is an area where Wishpond falls short. With this tool, users can modify element sizes, visibility, and placement, and even generate a new element order proposal with a single click.

400+ Templates for Pages, Pop-Ups and Forms

Boasting an impressive selection of over 300 template kits for landing pages, Landingi positions itself among top Wishpond competitors. At the time of writing this post, this is the largest collection in the digital marketing realm.

The templates are organized into various categories based on the landing page’s purpose, industry, and color scheme. It enables users to quickly and efficiently find kits that align with their specific business, marketing, and design needs without endless scrolling.

As stated earlier, advanced users with very specific needs can build landing pages from zero. This option is more time-consuming but provides complete control, allowing you to create a page exactly as envisioned.

While discussing templates, it’s also noteworthy that Landingi has also more than 100 templates for other (than landing page) digital assets like pop-ups and forms. Take a look for some form templates shown on the picture below.

Built-In AI Features + Language Set

AI tools and features are the domains of particularly quick growth. The platform regularly unlocks new AI options and tends to be a trendsetter in this field among the most popular page-building platforms. Currently, Landingi’s users can benefit from:

• content generation tools based on the latest ChatGPT version, improved with additional data training to ensure the output is particularly suited to typical landing page applications,
• meta tag generator for SEO,
• and a simple image editor (currently under further development).

With a system of predefined prompts, the AI Assistant generates precise and personalized copy that matches your brand’s DNA: goal, audience, and tone. By inputting specifics about your business, targeted customers, and communication strategy, you can quickly generate comprehensive content for your pages: headlines, taglines, product descriptions, an “about” section, and longer paragraphs – all are included. Although some minor tweaks may be required, the overall quality is generally much higher than in other similar tools popular nowadays.

If the initial output isn’t completely satisfactory, you can opt to use the “regenerate” feature, instantly producing a new variant and giving you more options.

A key feature of Landingi released last time is localization. You can use it to generate content in various languages, which means you no longer have to spend money on translations or outsource them. This unique value proposition (UVP) is especially beneficial for those who handle multilingual websites or intend to enter global markets.

One of the newest key features of Landingi is localization, which lets you produce content in several languages, reducing the need for translation expenditures and outsourcing. This is a real unique value proposition (UVP), as most of the competitors don’t have any equivalent. With localization, you can easily build multilingual websites or make the existing ones will go global.

Conversion Rate Optimization (CRO) Toolset

Landingi is also one of the very few builders with advanced tools for conversion rate optimization on the board. I mean specifically tools for testing and analytics, as they enable you to collect and analyze customer data, which is vital for making informed decisions on your digital marketing strategy (including the use of landing pages). Another advantage related to this is that with such built-in tools, it’s not may not be necessary to link your account with Google Analytics or other apps of that kind. Here are some more details about the two most important parts of Landingi’s CRO suite:

• A robust features for testing go beyond basic A/B tests. They include also multivariate and split testing, as well as A/B/x tests. This allows you to analyze and determine the most effective landing page variations by experimenting with headlines, subheadlines, hero images, calls to action, background color and other elements your pages consist of. By identifying which components boost conversion rates, you can implement data-driven improvements to enhance performance and achieve greater campaign success.
• EventTracker is another exceptional tool, developed to monitor user interactions on your pages. It tracks a wide range of actions including button clicks, form submissions, scrolling behavior, video engagements, payment activities, and custom events you define. It’s primary idea is to be a kind of alternative to Google Analytics, sidestepping common issues such as complex setup processes, reliance on third-party cookies, manual event configuration, absence of visual mapping tools, and limited customer support. Check exemplary events you can track with EventTracker on the following picture.

Naturally, you can also use GA4 if you’re attached to this tool. In such a case, you need to only connect it to your Landingi account.

For users who do not require advanced tools, Landingi provides simple dashboards and charts to monitor key metrics such as page visits and conversion rates. These features offer a swift, overall snapshot of your page performance.

Management Pack for Agencies and Global Brands

Landingi also prepared a few advanced management and scalability solutions with agencies and international corporations as primary target groups. This toolkit facilitates managing numerous pages, customizing workflows, and administering multiple user accounts.

The platform allows you to create numerous sub-accounts (e.g. for different clients, marketing initiatives, or page types) and manage them through flexible permissions. On the other hand, intuitive dashboards ensure smooth and efficient operations.

Importantly, Landingi also provides tools that simplify the management of many landing pages (or other sites), which is a major time-saver for extensive digital marketing campaigns that usually involve a multitude of landing pages (changing individual pages separately would be a true nightmare). Two key features relevant to this challenge are outlined below:

• Smart Sections feature enables you to update many landing pages at once. All you need to do is implement desired changes to an individual section (so-called, smart section). Once done and saved, changes will be automatically and instantaneously applied to all the pages that include this section. In other words, all you need to do is place a smart section on many landing pages. Then, you will be able to edit them in one go in a separate editor (instead of editing one page after another).
• The dynamic content feature allows for personalized content delivery to different audiences on the same page. For example, a tourism landing page can feature local attractions and travel guides based on the visitor’s location. Visitors from London might see guides to weekend getaways in the UK, while visitors from Sydney see local beach destinations and national parks.

Infrastructure and Performance

While smaller businesses might miss the importance of this aspect, it’s crucial for large enterprises. Landingi excels in website security and performance solutions. Their platform utilizes rock-solid Amazon Web Services cloud technology, two-factor authentication and the latest version of Re-Captcha, bolstered by regular penetration tests conducted by independent cybersecurity experts. All of these guarantee robust protection and top-tier performance, making Landingi a trusted choice for leading global companies, including:

• Sony,
• Warner Bros,
• Opera,
• Nationale-Nederlanden,
• DAT,
• PayU,
• CBRE,
• foodWell.

Landingi Integrations

Landingi offers more than 170 digital marketing connections with popular apps and platforms, which is more than any of the Wishpond competitors (except for Zapier). It, therefore, could be a perfect fit for companies that need a wide range of tools to operate smoothly together. The essential integrations available in Landingi, organized by software type, are listed below:

• email marketing services (with Freshmail, GetResponse, MailChimp, OptinMonster, SendFox and Klaviyo at the forefront),
• CRMs, automation tools and lead management solutions (ConvertKit, HubSpot Marketing Hub, Zoho CRM, Pipeline, Brevo, Thrive Coach, Keap, Firmao and many others),
• ecommerce apps and tools for online stores (like Salesforce, BigCommerce, WooCommerce, Chargify, or payment platforms, e.g., PayPal and Stripe),
• customer support services (among others: Freshchat, Zendesk, Constant Contact, Intercom, Convolo, WhatsApp),
• apps for analytics and tracking user behavior (Google Analytics, Hotjar, Campaign Monitor, Piwik PRO, Crazy Egg, Mixpanel, Google Tag Manager, Pinterest Tag, TikTok Pixel and similar),
• digital ad platforms (Google Ads, Microsoft Advertising, etc.),
• various digital marketing apps and tools (including Zapier, Calendly, Slack, ClickSend, Booksy, Drip, Excel, Spotify, Gmail, reCAPTCHA, Trustpilot, Airbnb…).

Landingi Pricing & Plans

At present, Landingi offers four subscription tiers: three paid options and one completely free plan. The “Free” plan, as the name suggests, is available at no cost. The “Lite” plan is priced at $29 per month, or $290 annually if you choose to pay upfront. For more advanced features, the “Professional” plan costs $69 per month, or $684 if paid annually upfront. The top-tier “Unlimited” plan is the most comprehensive, costing $990 per month, or $9840 annually if paid upfront.

Both the “Lite” and “Professional” plans include the option to start with a free trial period, which is perfect for testing out the platform’s full capabilities. This trial includes all the features available in the selected plan, allowing potential users to explore everything Landingi has to offer. Each subscription tier provides additional options and imposes specific limits. However, note that higher-tier plans encompass all the features of the lower-tier plans, ensuring maximum value as you move up the subscription ladder.

1. Free ($0 per month):

• digital asset builder (landing pages, microsites, mobile pages, forms, pop-ups, lightboxes, thank-you-pages, sections, etc.),
• 1 landing page,
• 500 visits/mo,
• 1 custom domain with forced SSL,
• 3,000 Credits Starter Pack to try AI Assistant
• All essential functions with more than 400 templates (300+ for landing pages and 100+ for different assets).

2. Lite ($29 per month or $24 if paid yearly upfront):

• 10 pages to build,
• 5,000 visits a month,
• conversions without limits,
• all the building components included (buttons, CTAs, visuals, forms, countdown timers, sliders, and many others),
• calendars and maps embeds,
• Smart Sections,
• WordPress Plugin,
• optimization tools,
• tracking pages with GTM integration and in-built dashboards,
• nearly 200 integrations,
• lead inbox and management tools directly in the platform,
• top page speed index and 99.9% uptime.

3. Professional ($69 per month or $64 if paid yearly upfront):

• unlimited landing pages (or other assets) to build,
• 50,000 visits a month,
• 10 custom domains (+SSLs).

4. Unlimited ($82,5 monthly or $68 if paid yearly cost at once):

• unlimited traffic,
• 20 custom domains (+SSLs),
• 20 subaccounts,
• audit logs access,
• domain whitelisting,
• reverse proxy publishing,
• custom development (on demand),
• lead generation advisory,
• official partnership.

Hitting traffic limits or need more domains? In this case, you can buy extra traffic and domains as add-ons. Besides, their add-on store also includes many other useful features and tools responding to various marketing needs.

Why Landingi is Best Wishpond Alternative?

Among the best alternatives for Wishpond Landingi stands out as the most complex page building platform with a bunch of additional solutions for conversion rate optimization (like A/B testing or EventTracker), generating and translating content, or managing big projects performed through many pages (e.g., Smart Sections). In other words, Landingi gives you all you need not only for creating a landing page, which is a design masterpiece but also tools for unleashing its real marketing capabilities. Without the latter, building landing pages or websites makes very little sense.

Wishpond’s advantages over Landingi are limited to email marketing tools available in their platform, but anyway, if you need comprehensive email marketing automation, you won’t avoid using additional tools like Mailchimp or MailerLite.

Finally, Landingi offers clearer pricing with a free plan, fully-featured trials for paid plans, lower subscription prices, and, last but not least, different billing models to choose from. That said, it deserves at least to give it a try!