If you’re looking to guide your web visitors further down your sales funnel, or get them to sign up to your newsletters, then you need to use landing pages — they do such a phenomenal job at compelling your visitors into taking action.
The good news is, creating a landing page for your website is relatively easy to do to.
With all the drag & drop page builders in the market today, providing you the tools needed to build, customize and publish a landing page, there really is no reason not to add one to your site.
And don’t worry if you have limited technical experience, or just want an even easier, more lightweight way of building a landing page.
You can always take advantage of pre-made landing page templates like the ones found in Landingi to start converting site visitors right away.
But remember, just because you have a landing page on your website doesn’t mean it will produce the results you’re looking for.
After all, you’ll need to optimize your landing page just as you would any other webpage on your site.
That’s why today we’re going to share with you how to optimize your landing page using keywords so the right people see your page in search results and you get high-quality leads.
So, let’s get started.
1. Research Keywords
Before you jump into creating a landing page for your website, it’s important you know which keywords you’ll be targeting.
You don’t want to add what you think are good keywords to your custom landing page, only to find out after analyzing the metrics that your landing page is getting very little traction.
After you enter your base keyword, you’ll be able to see alternative keywords that may be more helpful in getting leads to convert.
In addition, you’ll see data for each keyword such as:
- Estimated monthly search volume
- Cost-per-click if used in advertising
- Paid difficulty
- SEO difficulty
This data will give you a good idea how competitive each keyword you’re wanting to rank for is.
You’ll want to find keywords that are competitive enough to rank for a high volume of site visitors, but are not so competitive that’s it’s impossible to rank for against well-established companies.
If you find yourself having trouble with keyword research, there’s always the option of hiring an SEO agency to help.
Once you know which keywords you’re going to use in your landing page campaigns, you can begin the process of building, customizing, and publishing landing pages.
2. Use a Keyword Rich Domain
According to Backlinko, using keywords in your domain name plays a role in how well you rank in search results.
In fact, it’s suggested that you buy a domain name and incorporate keywords into it in the following ways:
- Use a keyword in the top level domain to get the most exposure
- Include a keyword as the first word in your domain name to gain an edge over the competition
- If you create subdomains for your site, include keywords there too
The key here is to get your keywords ranking in search results.
But more than that, a domain name with keywords related to what you’re offering makes things easier on people new to your site.
Site visitors want to know right away whether the websites they arrive at have what they’re looking for or not.
Remember, people are in a rush and want what they want right now.
One of the easiest ways to tell whether the landing page a site visitor has landed on is relevant to them or not is to check out the domain name.
3. Add Keywords to Your Images
It may not seem like a big deal how you label the images you use on your landing pages. But the truth is, search engines crawl your site’s images just as much as they do your site’s content.
Because of that, you’ll want to make sure to add keywords to your image’s alt tags so that crawlers can index your landing page’s images in the right search results.
Adding to that, you’ll want to give your image a title too. Though people won’t necessarily see the title of your image when they land on your website, anyone that hovers over the top of it might.
You don’t want people seeing an image of your best-selling product with a description like IMG_201.jpg. This gives the site visitor no additional information, which can mean a lost lead.
When using a landing page tool like Landingi, adding image titles and alt tags is easy to do in the backend of your site.
Here are some best practices when it comes to using images on your landing pages:
- Add keywords and descriptive text to the image, so search engines and site visitors know what the image is of (e.g. preowned_blue_honda_2012)
- Don’t keyword stuff your images and get a Google penalty
- Remember that alt tags will display for site visitors should your image not load
- Optimize your images using a tool like TinyPNG before you upload them to your landing page to ensure fast page loading speeds
Imagery is a big part of grabbing people’s attention once they arrive on your landing page.
If you want to get people to buy from your online shop or sign up for your email list, you’ll have to cater to people’s visual nature, even if that means just displaying a company logo.
4. Index Your Landing Page
If you’ve got an existing website, it’s likely you’ve submitted your site to popular search engines such as Google, Yahoo, and Bing already by creating an XML sitemap.
After all, making sure your website is visible to search engines and the crawlers in charge of indexing your site and displaying it in relevant search results is important for driving high-quality traffic to your site.
But don’t forget about indexing your landing page too. Sure, you might have an XML sitemap solution that automatically updates every time you make a change on your website.
But if the landing page tool you’re using gives you the chance to enable indexing by search engines, take advantage of this feature just to make sure.
The great thing about landing page tools that give you the chance to index your landing page is that they also tend to make room for you to include keywords too:
- Title in the browser tab
- Keywords that describe your landing page
- A longer description of your landing page, which can include keywords
This way crawlers know exactly what your landing page is about and places it in the right search results when people query Google and other search engines.
Don’t spend all your time and money creating a stellar landing page designed to boost conversions and sales and have it fall flat because it never shows up in search results.
Landing pages have the potential to drive a lot of traffic to your website. They also have the potential to turn a lot of high-quality leads in subscribers or paying customers.
The key is to make sure you target the audience you know will want what you have to offer.
Whether that be killer content or great products and services, knowing who your customers are, what their pain points are, and how to get your landing page in front of them to click is how you’ll succeed.
And the best starting point for achieving all of that is to use keywords to your advantage.