Create, publish and optimize pages with a drag&drop, pixel perfect and mobile-friendly builder

Speed up the creation process with 400+ customizable templates for landing pages, pop-ups and sections

Track microconversions in your Dashboard and analyze events and clicks with visual map

Integrate your pages with your favorite mar-tech apps and solutions to get the flow of your campaign going

Drive sales and conversions with irresistible product displays and seamless shopping experiences

Use a reliable and secure platform that smoothly handles millions of visits


Master digital marketing with the help from savvy professionals and increase your website’s conversions

Guides for beginners, set-up instructions and creation tips to get started and optimize your pages

A free online course for landing page creators! Learn the secrets of high-converting pages and become an expert

Get the answers you’re looking for – contact us

Schedule a one-on-one meeting with us and learn more about the benefits of our platform

Hire a Design Expert or order an import of your existing page from other platforms to Landingi

Home Blog Landing Page of the Week #8 – Billie Eilish Is Launching Her First Fragrance

Landing Page of the Week #8 – Billie Eilish Is Launching Her First Fragrance


This week, we’re analyzing a very simple landing page that allows visitors to sign up for notifications about the forthcoming Billie Eilish’s fragrance.

What works great and what could have been improved:

The page follows landing page best practices, as it focuses on one goal – getting visitors to fill out the form. There are no additional links or duplicated CTAs.
It serves as an example that you don’t need a complicated design, template or background image to make the page work. One simple portrait photo, one header, and one form to submit.
Once you click ‘Submit’, the next step is to enter your phone number (which is not mandatory). This may be discouraging for visitors (too much for them to read, or too much personal information to provide).
Sadly, the mobile version looks a bit worse (the hero image is cut off). Anyway, it’s brief and, more importantly, functional.
The drop-down menu allows visitors to choose from four countries only (US, UK, Canada, Australia), which may confuse people from abroad and discourage them from signing up.

Have a look at this week’s findings yourself!

Go to this landing page

Kasia Hajok

Content Specialist

Kasia Hajok is a content expert with over 2 years of experience in digital marketing. Passionate writer, creator, and book lover.
See all articles

Related articles