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Landing Page of the Week #33 – Do they know more than you about ads?

Last updated: June 29, 2022 Written by: Kasia Hajok
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    This week, I've been asked to review a landing page where you can download a free ebook about ads.

    I think AdBook 2002 is a great source of information for marketers. After all, there is a reason Landingi is its partner ;).

    But what if you knew nothing about AdBook's authors and you were unsure whether to download the PDF or not?

    Let's review AdBook's landing page!

    Source: adbook2022.verseoads.com

    Click here and see this landing page.

    Then, come back to this email and read the review.

    Best bits

    Source: adbook2022.verseoads.com

    Let's say you're unsure whether to download the PDF. Example pages help decide if it's worth it.

    Source: adbook2022.verseoads.com

    The informal, casual style of the landing page gives the impression that the creators wrote their book in the same way – that is, easy to understand.

    What could be improved

    Source: adbook2022.verseoads.com

    I like how authors are casually introduced by name only. However, it would be even better if I knew something more about them. Maybe in the form of a pop-up showing up after selecting an author's photo?

    Landing Page of the Week is a series where I review various examples of landing pages from the web.

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