Landing Page of the Week #33 – Do they know more than you about ads?

May 19, 2022 2 min read Written by: Kasia Hajok Kasia Hajok
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Table of contents
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Table of contents

This week, I've been asked to review a landing page where you can download a free ebook about ads.

I think AdBook 2002 is a great source of information for marketers. After all, there is a reason Landingi is its partner ;).

But what if you knew nothing about AdBook's authors and you were unsure whether to download the PDF or not?

Let's review AdBook's landing page!

Source: adbook2022.verseoads.com

Click here and see this landing page.

Then, come back to this email and read the review.

Best bits

Source: adbook2022.verseoads.com

Let's say you're unsure whether to download the PDF. Example pages help decide if it's worth it.

Source: adbook2022.verseoads.com

The informal, casual style of the landing page gives the impression that the creators wrote their book in the same way – that is, easy to understand.

What could be improved

Source: adbook2022.verseoads.com

I like how authors are casually introduced by name only. However, it would be even better if I knew something more about them. Maybe in the form of a pop-up showing up after selecting an author's photo?

Landing Page of the Week is a series where I review various examples of landing pages from the web.

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