Landing Page of the Week #13 – How Can Finnish Post Office Contact Santa? 🦌
Hi there, wonderful person!
Back when you were a kid, were you waiting for a letter from Santa Claus? I did. Christmas is quite a big deal where I come from, and I used to send letters to the North Pole and wait for a personal reply.
They say, with money you can have anything. Even a letter from Santa. Posti, the Finnish postal service is here for you to make this wish come true.
How is a landing page advertising a letter doing? Let’s pack up and pay a visit to the Finnish side of the Internet to see what we can learn from it!
What about this landing page is as cozy as homemade hot chocolate? 🧡
- The idea behind the product and how it is described. Copy definitely fits the idea: “the certificate of niceness”, “sprinkle of Christmas magic”... Remember to adjust the copy to your company’s style as well.
- The photo of Santa and his Helper is natural and authentic. Genuinity is the key: keep it in mind when you think of your future landing page photo ideas.
What is more like skating on thin ice? 🥶
- Although the colors and icons are Christmas-ish, the template looks a bit outdated. Note that modern-looking websites may build more interest and trust in your buyers.
- Copy tends to be too long (especially the section about COVID updates). Make sure to highlight the most important information on a landing page only.