Landing Page of the Week #13 – How Can Finnish Post Office Contact Santa? 🦌

December 9, 2021 2 min read Written by: Kasia Hajok Kasia Hajok
share
Table of contents
share
Table of contents

Hi there, wonderful person!

Back when you were a kid, were you waiting for a letter from Santa Claus? I did. Christmas is quite a big deal where I come from, and I used to send letters to the North Pole and wait for a personal reply.

They say, with money you can have anything. Even a letter from Santa. Posti, the Finnish postal service is here for you to make this wish come true.

Source: shop.posti.fi/en/santa/santas-letter

 

How is a landing page advertising a letter doing? Let’s pack up and pay a visit to the Finnish side of the Internet to see what we can learn from it!

 

What about this landing page is as cozy as homemade hot chocolate? 🧡

  • The idea behind the product and how it is described. Copy definitely fits the idea: “the certificate of niceness”, “sprinkle of Christmas magic”... Remember to adjust the copy to your company’s style as well.
  • The photo of Santa and his Helper is natural and authentic. Genuinity is the key: keep it in mind when you think of your future landing page photo ideas.

 

What is more like skating on thin ice? 🥶

  • Although the colors and icons are Christmas-ish, the template looks a bit outdated. Note that modern-looking websites may build more interest and trust in your buyers.
  • Copy tends to be too long (especially the section about COVID updates). Make sure to highlight the most important information on a landing page only.

Are you considering ordering a letter from Santa, too?

Fly to the North Pole now!

 

Landing Page of the Week is a series where I review various examples of landing pages from the web.

Landing Page of the Week
straight to your inbox
share

Find a way to grow your business

14-day free trial. 30-day money back guarantee.