Landing Page of the Week #13 – How Can Finnish Post Office Contact Santa? 🦌

How is a landing page advertising a letter doing? Let’s pack up and pay a visit to the Finnish side of the Internet to see what we can learn from it!

What about this landing page is as cozy as homemade hot chocolate? 🧡

• The idea behind the product and how it is described. Copy definitely fits the idea: “the certificate of niceness”, “sprinkle of Christmas magic”... Remember to adjust the copy to your company’s style as well.
• The photo of Santa and his Helper is natural and authentic. Genuinity is the key: keep it in mind when you think of your future landing page photo ideas.

What is more like skating on thin ice? 🥶

• Although the colors and icons are Christmas-ish, the template looks a bit outdated. Note that modern-looking websites may build more interest and trust in your buyers.
• Copy tends to be too long (especially the section about COVID updates). Make sure to highlight the most important information on a landing page only.