Landing Page of the Week #29 – Non-fungible Cats Too Lazy to Care

April 14, 2022 2 min read Written by: Kasia Hajok Kasia Hajok
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Whether you consider NFTs a brave new technology, or a dumb, useless feature, it’s worth knowing what the buzz is about. And so, let me introduce a landing page where you can purchase the mysterious tokens.

It may be because the product isn’t widely understood by your audience that the creators chose to stick with something familiar: cats.

Source: lazycryptocats.community

Click here and see this landing page.

Then, come back to this email and read the review.

What is purring with satisfaction

Laziness is the main theme of this landing page. It is present in almost every section:

Source: lazycryptocats.community

This surprising and refreshing explanation of why they don’t do paid ads.

Source: lazycryptocats.community

Letting the visitors (and future followers) know that being lazy is OK.

Source: lazycryptocats.community

Awesome copy on this loading screen. It’s brutally honest and deliciously hilarious.

Source: lazycryptocats.community

Introducing The Team as (who would’ve guessed it!) lazy cats.

Source: lazycryptocats.community

And, on top of everything else, low-fi beats to chill even more.

What is more like an anxious kitten whining

The following elements left me wondering whether a cat stepped on a developers’ keyboard and ‘cattified’ something.

Source: lazycryptocats.community

The opening section’s dark background doesn’t change when a visitor switches to light mode. Quite confusing.

Source: lazycryptocats.community

I guess the lazy cats were too lazy to explain what an NFT actually is. But it’s okay – even Julie Nolke is confused about the difference between the fungible and the non-fungible.

Landing Page of the Week is a series where I review various examples of landing pages from the web.

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