Landing Page of the Week #29 – Non-fungible Cats Too Lazy to Care

Last updated: June 29, 2022 Written by: Kasia Hajok
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    Whether you consider NFTs a brave new technology, or a dumb, useless feature, it’s worth knowing what the buzz is about. And so, let me introduce a landing page where you can purchase the mysterious tokens.

    It may be because the product isn’t widely understood by your audience that the creators chose to stick with something familiar: cats.


    Click here and see this landing page.

    Then, come back to this email and read the review.

    What is purring with satisfaction

    Laziness is the main theme of this landing page. It is present in almost every section:


    This surprising and refreshing explanation of why they don’t do paid ads.


    Letting the visitors (and future followers) know that being lazy is OK.


    Awesome copy on this loading screen. It’s brutally honest and deliciously hilarious.


    Introducing The Team as (who would’ve guessed it!) lazy cats.


    And, on top of everything else, low-fi beats to chill even more.

    What is more like an anxious kitten whining

    The following elements left me wondering whether a cat stepped on a developers’ keyboard and ‘cattified’ something.


    The opening section’s dark background doesn’t change when a visitor switches to light mode. Quite confusing.


    I guess the lazy cats were too lazy to explain what an NFT actually is. But it’s okay – even Julie Nolke is confused about the difference between the fungible and the non-fungible.

    Landing Page of the Week is a series where I review various examples of landing pages from the web.

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