What is a landing page and how can you benefit from it?
Watch the video to understand how landing pages work and why they are so beneficial.
Learn more about landing pages
What is a landing page?
Landing page definition is simple – it's a specific webpage designed to grab the visitor’s attention, present them with a specific product or service, and then encourage them to take a desired action.
Landing pages can be used to gather webinar audience, announce a new product launch or pre-sale, or offer a discount. Also, sometimes it is not about selling a product but getting a specific message across.
A crucial element to every landing page is a call to action button navigating towards a particular activity.
How is it different from a homepage?
While a homepage presents a visitor with a whole range of options and products, a landing page definition states it is far more efficient when it comes to collecting leads – visitors’ contact information. Of course, you can publish your website and a landing page under one domain to keep your brand image consistent.
What's more, a landing page lacks a standard website navigation menu. It’s all about simple layout, eye-catching design, and concise copy focusing on one, single message or goal.
When should I use landing pages?
Landing pages are usually either built for marketing campaigns when you present your latest release, or they can serve as a lead magnet where you present your visitors with evergreen content they can download in exchange for their contact information.
In both cases, it is all about lead generation.
How to build a landing page?
Start with asking some basic questions: who will be the recipient of your landing page (and a whole campaign)? What is the purpose of the page you’re going to create?
Each element of a landing page should lead visitors to clicking a button or filling the form. Landing pages are bound to be simple, yet effective. Make sure to include only crucial content and construct the form so that it contains just enough fields to fill.
To build a landing page, you can make use of a drag and drop visual builder. We offer a 14-day free trial in our platform so that you can catch a glimpse of what this is all about.
What goes after?
Landing pages are still objects of testing for many marketers who raise conversion rates and apply the gained know-how in the next steps through constant testing. The Landingi platform allows you to compare created landing pages in two ways: by using A/B tests and multivariate tests.
You can also integrate your landing page with 3rd party tools you use every day: email marketing tools, CRMs, payment systems, social media managers, and analytical tools.
How else can I use landing pages?
Typically, in order to gather a lead, you need to share free resources in exchange for the visitor’s contact information. You can offer an informative PDF file, a discount for one of your products or a trial of your service. The content you share is called a lead magnet.
Statistics show that more visitors will be willing to give you their contact details if you offer them something valuable. So, if you’re thinking about growing your client list, consider sharing valuable content on your landing page.
After capturing the visitors interest, you need to channel it towards the conversion – turning your visitors into clients. You may wish to connect forms from multiple landing pages and create a path for your visitors (from making them aware of your brand to convincing them to purchase from you).
This is where marketing funnels come in handy, as they allow you to transfer data on leads from one landing page to another.
If you run marketing campaigns regularly, it’s possible that you use some elements or functionalities more often than others.
Duplicate your landing page so that you can both save time and keep a consistent brand image whenever you publish a new landing page.