It’s great when statistics show that the landing page you’ve created is generating traffic. However, you may be missing the point of your end result — getting visitors to actually convert.
To improve your conversion rates, you should be paying more attention to your Call to Action (CTA) buttons.
Your CTA is arguably the most important part of your landing page. An effective CTA can attract visitors, direct them to take your desired action, and ultimately give you the conversion rates that help drive your business.
On the other hand, if you’re using poorly written CTAs, it will do very little to help achieve your objectives. We’ve rounded up some essential tips to keep in mind so you don’t have to settle for generic blurbs that will do nothing to boost your landing page conversions. If you want to learn more about how you can craft effective CTAs, keep on reading.
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1. Make It Visual
A lot of marketers try to maintain consistency by displaying brand colors on their CTA. This is effective to some degree. Applying brand colors on your landing page certainly helps streamline the visual experience. Effective CTAs however, should be able to capture visitors’ attention from the moment they arrive on your landing page. After all, your landing page is specifically built to help drive your conversions. Therefore, it’s a priority to direct their attention straight to it. Contrast your CTA with your brand’s overall color scheme.
Achieving this goal is simple—use a CTA button that will contrast with the landing page background so that it immediately stands out. Sharp color contrasts work to attract your visitor’s eye so that they pay attention to specific areas on your page. In addition, create a CTA that is larger than other elements on your page so that it gets noticed right away.