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Best 40+ Software Solutions Your Marketing Team Should Know

January 28, 2020 Max Benz 20 min read
Max Benz

The goal of your marketing efforts is to succeed – to achieve it you must ensure that your team can make the most of the best marketing solutions.

In this post, we’ll take a look at 40+ marketing tools you’ll want to explore to level-up your marketing results.

Why Your Marketing Team Needs to Use Different Tools

Marketing is more complex today than ever before. Each day, your professional team members will use their skills to perform a range of marketing tasks like lead generation, content creation, market research, and much more.

To get the best results in those areas, your team members need a fine strategy and the best project tools. As a marketing manager, you’ve got to make sure that your team members have the right tools at their fingertips to do their best work.

This best marketing tools can help your team members to create work that is accurate, timely, data-backed, and of the highest possible quality.

40+ Marketing Software Solutions

Now that we understand why the right tools are so important, let’s take a look at the 40+ best marketing tools for agencies according to the main categories:

Marketing Collaboration & Project Management

Marketing teams often struggle to achieve effective and efficient collaboration due to remote team members and a need for interdepartmental collaboration. The right tool can solve those problems, though.

1. Filestage

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Filestage is a review and approval platform that simplifies and streamlines the content review process for creative professionals. Internal and external stakeholders can leave in-context feedback with just a few clicks, while project managers can monitor approvals and execute flawless version control.

Key features

  • Comment on all file types
  • Integrated to-do list
  • Real-time collaboration
  • Simple version control
  • Annotations for intuitive feedback

Pricing

Filestage offers three pricing plans on a monthly or yearly basis. That includes the Starter, Pro, and Enterprise levels. The starter package begins at $99 per month.

2. ProofHub

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ProofHub is an all-in-one project planning software that gives project managers control over their team and their projects. ProofHub places a strong emphasis on helping marketing teams to plan, collaborate, organize, deliver, and more.

Key features

  • Lots of integrations
  • Task management
  • Kanban boards and Gantt charts

Pricing

ProofHub offers two tiers billed annually: Essential and Ultimate Control. The Essential package starts at $45 each month.

3. Scoro

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Scoro is a comprehensive business management software that aims to solve the constant shuffling and fragmentation that can harm marketing productivity. The tool does this by offering a one-stop-shop for business management.

Key features

  • Time tracking
  • Project planning, scheduling, and tracking
  • Financial reports
  • Sales tracking
  • Sophisticated reporting

Pricing

Scoro offers four pricing plans that can be billed on a monthly or yearly basis. The “Essential” package starts at $26 per user per month.

4. Chanty

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Chanty is an AI-powered team chat solution that makes it simpler for team members to share knowledge and project information in one place. The tool helps teams to communicate, collaborate, connect, organize, focus, and relax.

Key features

  • Text, voice, or video communication
  • Simple to share files, links, and tasks
  • Integration with popular apps
  • Robust filtering tools

Pricing

Scoro offers a “Free” and “Business” package. The business package is priced at $3 per user per month.

5. Stackfield

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Stackfield offers a suite of marketing tools within a secure environment. The tool offers team chat, thread-based discussions, task management, and more to keep teams as productive as possible.

Key features

  • End-to-end data encryption
  • ISO-certified data centers
  • A host of marketing tools

Pricing

Stackfield offers a wide range of pricing plans with its starter package coming in at $29 per month and organization.

6. ClickUp

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ClickUp is a marketing productivity app that bills itself as the future of work. The tool achieves this by offering a range of functionality including tasks, documents, chat, goals, timelines, reminders, and more.

Key features

  • High-profile integrations
  • Customizable spaces
  • Task management
  • Agile board views

Pricing

ClickUp offers four pricing options with a free option that includes limited features.

Landing Page Builders

Landing pages are a powerful tool that marketers use to increase conversions and reach more customers. In fact, 48% of marketers now build a new landing page for each marketing campaign.

Here are the best landing page builders to create, optimize, and track your landing pages.

7. Landingi

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Landingi is a robust landing page builder that helps non-programmers to create and optimize custom landing pages. A host of tools and features help Landingi users to create attractive and performant landing pages.

Key features

  • A number of templates
  • Simple publishing
  • Automation opportunities
  • Lead management

Pricing

Landingi offers a number of packages aimed at both businesses and agencies. The basic option costs $11 per month billed annually.

8. Unbounce

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Unbounce is a landing page platform that helps businesses around the world to create custom landing pages that convert visitors. The tool uses a what-you-see-is-what-you-get editor that helps marketers to create and optimize dedicated landing pages.

Key features

  • Intuitive A/B testing
  • Lots of templates
  • Optional JavaScript and CSS adjustments

Pricing

Unbounce offers three key pricing plans that are billed annually. The “Essential” tier begins at $79 per month.

9. Leadpages

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Leadpages is a landing page management tool that is aimed at small businesses. The tool helps those small businesses to build simple websites, landing pages, pop-ups, alert bars, and more.

Key features

  • A robust conversion toolkit
  • Insights and reporting
  • Templates and unlimited publishing

Pricing

Leadpages offers three tiers of pricing that can be billed on a monthly or annual basis. The standard package begins at $25 per month.

Content Creation

An impressive 90% of marketers now use digital content to approach new customers. This volume means that it’s difficult to stand out from the crowd, though, so here’s a look at the content creation tools that can put you ahead.

10. Venngage

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Venngage gives content marketers the power to create attractive infographics that tell stories and present data. The tool offers a number of templates that help marketers to create great infographics in three simple steps.

Key features

  • Lots of professionally-designed templates to choose from
  • The ability to add attractive charts and visuals
  • Many design customization options

Pricing

Venngage offers three tiers that can be billed on a monthly, quarterly, or yearly basis. The tool offers a free option.

11. Piktochart

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Piktochart is a simple and intuitive tool that gives marketers the power to create impactful designs that have a visual impact. Marketers can use a range of templates to create infographics, presentations, and print collaterals.

Key features

  • A vast library of professional templates
  • Simple design tools
  • The ability to create lots of collaterals

Pricing

Piktochart offers two tiers of pricing that can be billed on a monthly or annual basis. The entry-level package starts at $24 per month.

12. Hippo Video

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Hippo Video is a video personalization and distribution platform. The tool helps businesses to secure seamless video workflows and take care of tasks like video editing, sharing, analytics, and more.

Key features

  • Rich audience demographics
  • Lead generation functionality
  • Create video from images

Pricing

Hippo Video offers four package options including a free option.

13. Visme

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Visme is a tool that makes it simple for businesses to create professional presentations and infographics online. The tool also features a wide range of templates and graphics to expedite the creation process.

Key features

  • Create infographics and other visual content
  • Makes it simple to include interactivity
  • Robust privacy controls

Pricing

Visme offers a range of pricing options targeted at individuals, businesses, and institutes of education. The basic option for individuals is free.

14. Storychief

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Storychief is an article collaboration and one-click distribution platform. The tool helps teams to create engaging and high-quality articles before publishing them effortlessly to a number of different channels.

Key features

  • One-click distribution
  • Removes repetitive distribution tasks
  • Offers insightful reporting

Pricing

Storychief offers a free and a pro plan. The pro plan starts from $10 per month.

Social Media Tools

Despite some teething pains, social media is still here to stay. A staggering 90.4% of millennials are active on social media – you’ve simply got to make the most of this marketing channel. These tools can help you to do just that.

15. SocialPilot

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SocialPilot is a simple and cost-effective social media marketing tool that is aimed at marketing teams and agencies alike. The platform makes it a breeze to manage social media, schedule posts, and analyze results.

Key features

  • Sophisticated analytics
  • Content suggestion algorithms
  • Robust customer support

Pricing

SocialPilot offers a range of pricing options that can be chosen on a monthly or yearly cycle. The small team option starts at $41.66 per month with annual billing.

16. Planable

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Planable is a social media collaboration and approval platform. The tool acts as a shared space for social media teams to come together and collaborate on high-quality content. The tool also helps with the approval process.

Key features

  • Preview posts within context
  • Makes it easy to gather feedback
  • Schedule approved posts from within the app

Pricing

Planable offers three pricing options with its starter option coming in at $39 per month.

17. Walls.io

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Walls.io is a platform that collects and displays posts from social media. The tool can be used to create walls for events, websites, and more. This helps marketers to organize content in an attractive way that engages users.

Key features

  • Fast and simple to use
  • Moderate, style, and customize the wall
  • Easily display and embed the wall

Pricing

There are three pricing options available that can be chosen on a one-off, monthly, or yearly basis. There is a free option available.

18. QuuuPromote

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QuuuPromote is a blog promotion platform that helps marketers to automatically drive engagement and traffic on their content. The tool achieves this by having relevant people share content with their own audience of real people.

Key features

  • Increase traffic
  • Gather interested readers
  • Share content across a number of platforms

Pricing

QuuuPromote charges per promotion, starting at $40 per promotion that will run for 30 days.

19. Postfity

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Postfity helps social media managers to schedule posts to a number of key social media platforms. Those users are also able to manage their profiles, engage with audiences, and monitor performance.

Key features

  • The ability to collect post ideas
  • Invite multiple users
  • Manage multiple social accounts

Pricing

Postfity offers three pricing options starting at the Mini package for $9.99 per month.

Website Conversion Rate Optimization

Generating traffic is just one part of the battle for marketers – they’ve then got to convert those visitors into paying customers. Here are the leading website conversion rate optimization tools.

20. VYPER

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Vyper is a platform that empowers marketers to build hype among customers with robust referral marketing. The platform includes an easy-to-use builder than makes it simple for marketers to build strong and performant campaigns.

Key features

  • Display campaigns in a variety of places
  • Manage leads
  • Coordinate multiple campaigns

Pricing

Vyper offers four pricing tiers ranging from free to agency.

21. Involve.me

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Involve.me is a user engagement platform that gives marketers the power to create personalized interactions over the course of the customer journey. This helps marketers to acquire and retain engaged customers.

Key features

  • Robust lead pages
  • Contests, promotions, quizzes, and more
  • Product surveys, discounts, and more

Pricing

Involve offers five tiers of pricing, including a free tier.

22. Proof

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Proof is a conversion rate optimization tool that helps website owners to dramatically increase conversion rates in a short amount of time. The tool achieves this using a range of techniques that humanize websites, build trust, and create urgency.

Key features

  • Harmonize online advertising spend
  • Live visitor counts
  • Hot Streaks notifications

Pricing

Proof offers two tiers to its customers – the Business Monthly package starts at $129 per month.

23. Kyleads

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Kyleads is an optimization tool that helps marketers to access actionable customer feedback, acquire email subscribers, and increase revenue. The tool does this by offering functionality like quizzes, pop ups, reports, and more.

Key features

  • Sophisticated targeting
  • Rich reports
  • Split testing and customization

Pricing

Kyleads offers a monthly and annual subscription package. The monthly package is priced at $50.

24. Crowdy.ai

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Crowdy.ai is a platform that places a strong emphasis on usability. The tool offers a diverse range of social proof solutions to help marketers elevate their conversion rates and earn more customers.

Key features

  • A range of social proof tools
  • Offers simple integration
  • Fast to get started

Pricing

Crowdy offers four tiers of pricing, with the starter plan beginning at $11 per month.

Marketing Automation

Marketing teams around the world must automate a number of marketing tasks to automatically connect with users across channels like email, social, text, and more. Here are the leading marketing automation platforms.

25. HubSpot

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HubSpot offers marketing teams a suite of marketing automation functionality through its marketing hub software. This tool can help marketers to convert more visitors and coordinate performant inbound marketing campaigns at an impressive scale.

Key features

  • Automates repetitive tasks
  • Simple to create workflows
  • A clear and visual interface

Pricing

HubSpot’s Marketing Hub offers a free edition, as well as three paid tiers. The starter tiers begins at $50 per month.

26. Intercom

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Intercom is a customer messaging platform that grants marketers a totally customizable messaging suite that can drive growth at every stage of the life cycle. The tool can be used to create bots and product tours, and to offer live chat functionality.

Key features

  • Chatbot and live chat functionality
  • Interactive product tours
  • Simple to use

Pricing

Intercom offers a number of pricing options. Intercom customers can purchase the entire suite of functionality, or even purchase a specific service.

27. Marketo

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Marketo offers a range of marketing automation features to technology-driven marketers. Those marketing professionals can use the platform to coordinate solutions like email marketing, lead management, mobile marketing, and more.

Key features

  • Regular product updates
  • Covers everything from acquisition to advocacy
  • Diverse automation solutions

Pricing

Marketo offers three standard pricing tiers primarily to enterprise-level customers.

28. Pardot

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Pardot is a B2B marketing automation platform that is owned by Salesforce. The platform acts as a full solution that can help marketers to cultivate close ties with customers and salespeople to close more deals.

Key features

  • Rich personalization options
  • Robust lead generation functionality
  • Lead management options

Pricing

Pardot offers three standard tiers that are aimed at enterprise-grade clients. The tool also integrates with Salesforce and this comes at a unique cost.

29. Encharge

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Encharge.io is a powerful marketing automation tool that is aimed specifically at SaaS companies. The tool integrates with leading CRMs to help marketers execute precise campaigns and send targeted emails.

Key features

  • Intuitive logic building
  • Integration with numerous popular apps
  • Create groups according to user activity

Pricing

Encharge offers a wide range of flexible pricing options according to your number of subscribers.

Email Marketing

There are 3.9 billion active email users around the world – it’s important that marketers use the most of this popular communication channel to meet their goals. Here’s a look at the best email marketing tools out there.

30. Lemlist

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Lemlist gives marketers the power to send attractive and engaging cold emails. The simple editor allows marketers to personalize a number of different elements and automate their follow-up emails too.

Key features

  • Lots of great templates
  • Send emails at scale
  • Integrate with key platforms

Pricing

Lemlist offers three pricing options with the beginner option starting at $29 per month.

31. OutreachPlus

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OutreachPlus is a piece of personalized email marketing software that helps brands, publishers, and agencies to send cold emails that generate more leads and backlinks. THe tool makes this possible by offering a range of customization options.

Key features

  • Integrations with key platforms
  • A number of personalization options
  • Lead scoring and categorization

Pricing

OutreachPlus offers users a range of subscription options that can be billed on a monthly or yearly basis.

32. GetResponse

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GetResponse is an email marketing platform that helps marketers to send attractive emails that engage and sell. The tool also offers a host of complementary marketing automation solutions, too.

Key features

  • The ability to schedule newsletters
  • Autoresponders and automated emails
  • Grouping and targeting

Pricing

GetResponse offers four tiers of pricing where the price varies according to the size of your email list. Discounts can be unlocked according to the chosen billing cycle.

33. Snov.io

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Snov.io is a feature-rich outreach automation platform that can help marketers to find, validate, and email prospects to achieve better conversion rates. The tool offers a range of features to make this possible including domain email search, email verification, and more.

Key features

  • Triggered email sequences
  • Email tracking for Gmail
  • An integrated technology checker

Pricing

Snov offers four key pricing tiers with the lowest starting at $39 per month. Custom pricing is also available for enterprise clients.

34. Hunter

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Hunter is a very useful email marketing tool that can help marketers to find and verify professional email addresses quickly and effectively. The tool is easy to use and it can help marketers to boost metrics across the board.

Key features

  • A robust email finder
  • Quick email verification
  • Domain search

Pricing

There are five pricing options available for Hunter, including a free version. Discounts can be unlocked on yearly purchases.

SEO Tools

SEO success can make or break a business. Google’s complex algorithms take over 200 factors into account when ranking websites – here’s a closer look at the key tools you can use to boost your organic ranking.

35. Ahrefs

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Ahrefs offers a suite of SEO tools and resources to digital-focused marketers. Those marketers can use Ahrefs to research keywords, explore competitors, audit websites, and much more.

Key features

  • Organic search reports
  • Keyword explorer tools
  • A strong backlink checker tool

Pricing

There are four pricing options offered by Ahrefs, starting at the lite package that comes in at $99 per month.

36. ContentKing

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ContentKing is a real-time SEO auditing and content tracking platform. The tool gives marketers the ability to monitor their web properties 24/7. ContentKing also offers alerts and actionable insights.

Key features

  • SEO auditing
  • SEO monitoring
  • SEO alerting
  • SEO change tracking

Pricing

ContentKing offers three tiers: Standard, Agency, and Enterprise. The standard pricing model varies according to the size of your website.

37. SEMRush

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SEMRush is an online visibility management platform that offers marketers the ability to optimize SEO, PPC, content, social media, and competitive research. It is a very popular solution used by a number of digital marketers around the world.

Key features

  • Covers the complete SEO workflow
  • Offers vast amounts of data
  • Accurate analytics reports

Pricing

There are four pricing options available with the entry-level package costing $99.95 per month. An enterprise-level option is also available.

38. SurferSEO

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SurferSEO is a data-driven platform that helps digital marketers to rank higher in search engines. The tool achieves this by analyzing a number of on-page signals and then providing SEO professionals with an easy-to-follow to-do list.

Key features

  • Fast calculation times
  • Accurate SEO recommendations
  • Data-driven copy drafts

Pricing

There are three SurferSEO options available with the basic option costing $59 per month.

39. Nightwatch

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Nightwatch is an SEO rank and backlink tracker that is targeted at companies focused on scaling. The tool offers a number of tools to digital marketers including rank tracking, backlink monitoring, and site auditing.

Key features

  • An attractive UI
  • Simple reports
  • Behavior tracking

Pricing

Nightwatch offers personal, business, and agency pricing options that can be paid on a monthly and annual basis.

Productivity Tools for Marketers

Marketing is a complex field and more is expected of various marketing profiles than ever before. The appropriate marketing productivity tools can help marketing teams to achieve more – here are the best options.

40. Time Doctor

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Time Doctor is a smart employee time tracking software that helps managers to get the most from their team members. The tool makes it simple to track time and productivity so that marketing professionals can get more done each day.

Key features

  • A simple tool
  • Time tracking and attendance features
  • Invoicing, reminders, screenshot recording, and more

Pricing

The pricing for Time Doctor starts at $5.00 per month, per user.

41. Standuply

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Standuply is a digital project management assistant that helps to automate a range of processes. The tool also provides insights and information along the way, making it easier for project managers to make the right decisions.

Key features

  • Automate critical processes
  • Consult with the team
  • Coordinate meetings and updates

Pricing

Standuply offers four pricing options including a free starter plan.

42. Bookafy

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Bookafy is a marketing productivity tool that handles appointment scheduling. The robust platform offers a pleasant booking experience that includes confirmations, reminders, payments, and more.

Key features

  • A robust application with a rich feature set
  • Design customization options
  • A focus on customer support

Pricing

Bookafy offers three pricing tiers including a free option. Customers can unlock a discount by paying on an annual basis.

43. Integromat

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Integromat is an online automation platform that bills itself as the glue of the internet. It brings together data from a range of sources and automates a range of manual tasks to empower businesses.

Key features

  • Advanced online automation features
  • Doesn’t require code knowledge
  • Lots of guidance and documentation

Pricing

Integromat offers three pricing plans billed on a monthly basis. The tool also offers a free option.

Conclusion

The right marketing tools can transform the productivity of your marketing team – we hope that you’ve found your next secret weapon in this post. If you have a tool that you would like to add to this list, please let us know.

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Max Benz

Max Benz

Max is head of content at Filestage, a content review platform and loves creating actionable content that really makes a difference. On the side, he's building a German remote job board, remote-job.net.

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